Episode 16: Why you need to pay attention to localization
Join me and my guest Hristina Racheva (Google, Skyscanner) in a conversation about the importance of lozalization and why it can make or break your user experience. Most companies hire specialized writers only for their master language (usually, English) and foreign-speaking markets can suffer from bad translations, even damaging a brand's reputation. But localization is more than just translations. 
Learning outcomes:

What is localization?
Why localization is more than just translations
How you can support localization as a writer
The opportunities of hiring a localization manager

...and more!

Connect with me:
Website: nicoletells.com
Linkedin: https://www.linkedin.com/in/nicoletells/
Connect with my guest:
Linkedin: https://www.linkedin.com/in/hristinaracheva/
Tools mentioned:
https://www.hofstede-insights.com/country-comparison/

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