In this podcast, Alan Pringle and Bill Swallow discuss transitioning from a developed content strategy to implementation of that strategy. What’s involved in a content strategy implementation? What should you be mindful of? How should you handle change?

Resources:

Content strategy and change resistance
Webcast: The technology is the easy part! Leading through change
The good manager litmus test: process change
Moving past content strategy roadblocks
Content strategy vs. the undead
Beware the monster of change management: THE MAGNIFIER
The horror! More content strategy monsters!

Twitter handles:

alanpringle
billswallow

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