Show Notes:0:53: The philosophy behind testing content marketing1:39: Why we don’t do short engagements2:25: How building a recognizable brand plays a part3:03: Best-in-class content = time3:44: The timeline from first day of engagement to ranking page 16:19: Difference in timeline for a low-authority website7:36:  How to deal with clients new to content marketing8:58: Case study examples10:24: Why six months is the magic number11:01: How you know your content isn’t workingShow Links:Follow Ross on TwitterFollow Drew on Twitter
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