Show Notes:00:15: What is the 50%+ of your time on distribution theory?1:38: Why do we think this theory is wrong?2:36: Spend more time on quality and optimization for search3:24: The appropriate amount of time for distribution on average4:11: Using Pareto’s Principle (80/20) to better balance efforts5:34: What Archimedes’ Lever has taught us on content performance7:54: How to best use your time on content and distribution9:58: The difference between promoting content and promoting a business11:42: Why KOB analysis is still a key factor12:43: Is PPC a valid strategy for link building?14:30: SummaryShow Links:Enroll in SiegeLearn today!Follow Drew on TwitterFollow Ross on TwitterSend us an email
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