Show Notes:0:39: What content strategy means at the enterprise level3:02: How to navigate push back4:58: Governance model examples6:56: Quick wins vs. big build-outs9:16: The importance of work-in-progress updates before major deliverables12:38: Mike’s playbook for getting things done as an agency in an enterprise organization14:25: Why user stories are important16:42: What is content engineering?21:19: How to model scope on a per post basis22:41: Lessons after both working for and running an agency28:18: Mike’s upcoming book on the science of SEO30:40: What is something you don’t like about the SEO industry?34:10: Why empathy is key at agencies37:45: Mike's new beta rank tracking tool40:08: What is something you do like about the SEO industry?Show Links:iPullRank is hiring!Follow Mike on TwitterFollow Ross on TwitterSend us an email
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