Show Notes:00:15: Why we recommend interactive content1:31: What are the cons of interactive content?2:16: If Google is building the same tools in the SERP, is it worth it?3:44: How to think about the calculator itself, what to consider4:25: Positive outcomes we've seen through passive link strategy6:56: Other examples of interactive content8:48: Why time to value is important10:34: The repurposing codebase is beneficial12:45: When content uses "calculator" without the calculator13:45: How we think of bottom-funnel pages and calculators15:30: Ideal structure for calculators16:28: Final thoughtsShow Links:Enroll in SiegeLearn today!Follow Drew on TwitterFollow Ross on TwitterSend us an email
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