Show Notes:00:12: Meet Tom Critchlow, Strategy Consultant, Founder of SEO MBA and former VP of Operations at Distilled1:21: How to secure a substantial SEO budget5:13: Tom’s contrarian take on how companies should invest in SEO6:15: The secret behind organizational charts7:42: Best metrics to use for proving ROI10:46: Common mistakes in strategy presentations to the C-suite13:43: The correlation between updating content and renewals15:50: Why communicating ROI in annually is ideal17:14: Tips for communicating link building ROI20:50: How to calculate monthly link value21:20: Revenue forecasts don’t always have to be right, here’s why23:23: Ideal timelines for revenue conversations with the executive team24:30: The value of email sign-up’s26:47: How to navigate securing budgets in a difficult environment31:08: How to build a better proposal for your client34:01: How long should a pitch take for a big C-suite?41:27: Why new Directors can be your key to funding44:03: Lessons learned, why growth and excitement are more useful than you think49:44: Impress with communication53:43: How to express results when your client is already trending up54:30: What’s next for Tom’s SEO MBAShow Links:Enroll in SEO MBAFollow Tom on TwitterFollow Ross on TwitterSend us an email
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