Show Notes:00:12: Welcome, David Palombo, President and COO of Launch That. Brands include: Asbestos.com, Retireguide.com, Drugwatch.com, Annuity.org, Consumernotice.org1:39: Launch That’s content creation process with E-A-T in mind5:53: Balancing high-quality content and scale for content creators8:09: How to separate ownership, performance across team members9:10: Procuring experts for content review14:26: How to motivate link builders17:52: The difficulty of generating links, shift towards passive links18:27: The biggest motivators for content creators20:53: Annuity.org’ link-building element, “Cite Us” and its benefits23:14: Why authority is key for passive links24:55: How Launch That uses feedback CTAs30:07: What lift or data does “Cited Research Articles” show?32:35: Breakdown of David’s team, what “lateral roles” means36:09: The ideal process for writers38:31: What is Launch That excited about?Show Links:Learn more about Launch ThatFollow David on TwitterFollow Ross on TwitterSend us an email
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