Ross sits down with Dr. Pete Meyers of Moz to discuss the ever-changing landscape of SEO, the impact of AI overviews, and how Moz is adapting to a rapidly evolving industry.They dive into the challenges of innovation in a competitive space, the role of brand authority versus domain authority, and the data-driven future of search marketing. Plus, Dr. Pete shares insights on Moz’s latest tools and the future of tracking Google’s updates.If you’re in the SEO world, this episode is packed with valuable insights you won’t want to miss. Show Notes:00:00 Introduction & Welcome01:04 Moz’s Position in a Competitive SEO Landscape02:52 AI Overviews & the Future of SERPs07:06 MozCast & Google Update Tracking12:53 The Role of Brand Authority in SEO19:09 How SEO Has Shifted Over the Years24:15 Keyword Research & New Moz Tools30:56 The Decline of Blog Comments & Online Community Shifts36:41 SEO Data & Attribution Challenges41:26 What’s Next for Moz? Resources & Links:Brand Authority vs Domain Authority during a recent update: https://www.linkedin.com/posts/thcapper_i-had-a-theory-from-the-google-leaks-the-activity-7237411717947817985-Nz4V/Introducing Brand Authority: https://moz.com/blog/introducing-brand-authorityGoogle’s Update History:https://moz.com/google-algorithm-changeMozCast:https://moz.com/mozcastMozCon’s on the road in 2025: https://moz.com/blog/mozcon-on-the-road-2025Dr. Pete on LinkedIn: https://www.linkedin.com/in/drpete/Subscribe today for weekly tips: https://bit.ly/3dBM61f 
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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