In this episode we interview Jason Baum, Head of Community at Sauce Labs. Jason shares nearly two decades of wisdom on building authentic communities that thrive—without relying on self-serving tactics or shallow engagement.What you'll learn in this episode:Why most companies get community wrong from the startThe three essential questions every brand must ask before launching a communityThe difference between support forums and meaningful engagement spacesWhere community should live within an organization for long-term successWhy “build it and they will come” is a mythHow to embed your brand authentically into existing communitiesWhy content, consistency, and habit-forming design are core to community growthHow Sauce Labs built a lasting DevRel and open source presence rooted in serviceText us what you think about this episode!

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