In this episode, we interview Mackenzie Gilstrap, a seasoned B2B content marketer currently working for an architecture and design firm. Mackenzie shares her insights on how to create human-centric content that builds genuine relationships and trust in B2B marketing.What you'll learn in this episode: The definition and importance of human-centric content in B2B marketing. How to engage employees to become content creators and storytellers. Tactical advice on integrating human stories with product and service information. Methods for tracking and communicating the success of a human-centric strategy. Ideas for expanding this approach to customers and clients.Text us what you think about this episode!

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