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Listen "Should you Gate More Content?"
Episode Synopsis
Send us a textIn this episode, we interview Reed Gusmus, the Chief Marketing Officer at Profisee, a company specializing in master data management software.What you’ll learn in this episode: The strategic role of gating content in B2B marketing. How to determine which content should be gated. The impact of gated content on perceived value. Effective use of data enrichment with gated content. Real-life examples of successful gated content strategies.
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