In this episode, we interview Noressa Kennedy Hinkler, an experienced marketer with a background spanning nonprofit agencies, national brands, and award-winning teams.What you’ll learn in this episode: The difference between transactional and relationship-based content. How to create engaging content that builds lasting relationships with your audience. Examples of powerful marketing campaigns that drive both engagement and transactions. Strategies for sourcing ideas and engaging with your target audience. Balancing the creative and analytical aspects of marketing.Text us what you think about this episode!

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