Send us a textWelcome back to another episode of Content Amplified. In this episode, we interview Kaite Rosa, who leads the brand at Axonius, a cybersecurity company.What you'll learn in this episode: Insights into launching and leading a major campaign with Simone Biles and its impact on brand humanization. The strategic approach to differentiating brand messaging in the cybersecurity industry, moving away from conventional militaristic themes. The importance of storytelling in brand campaigns, including the unique method of not mentioning the product directly to foster stronger emotional connections. Metrics and measurements essential for evaluating the success of brand messaging campaigns. Future directions in storytelling and humanizing the cybersecurity sector, focusing on practitioners' stories and flipping the narrative away from stereotypes.

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