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Listen "How Does Consumer Research Drive Content?"
Episode Synopsis
In this episode we interview Claire Hastwell, head of content marketing strategy at Great Place to Work.What you'll learn in this episode: Practical strategies for conducting consumer research How to leverage customer feedback to shape content The importance of empathy and understanding in content creation Real-world examples of successful content marketing initiatives Tips on collaborating with sales and customer success teams for insightsText us what you think about this episode!
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