Send us a textIn this episode we interview Ritvij Gautam, Head of Growth at Glencoco.Rit shares his journey from a physics-philosophy undergrad to building and exiting a UX startup, and now scaling B2B sales with Glencoco. But the heart of this episode? Crafting content with AI—without losing soul.What you’ll learn in this episode:Why authenticity matters more than ever in AI-written contentHow to start your article with emotional impact and work backwardThe exact prompts and workflows Rit uses with ChatGPTThe value of training AI on your personal tone and styleWhy modular writing beats monolithic content generationHow human intuition must remain in the AI loopWhy good SEO is a byproduct—not the goal—of great contentThe difference between hollow AI output and refined, high-impact messaging

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