In this episode we interview Kiran Kulkarni, Partner and Head of Growth at Thunderclap, a premium B2B website revamp agency.What you'll learn in this episode:How Kiran transitioned from engineer to marketing leaderThe content channels that generated 80% of Thunderclap’s pipelineWhy focusing on bottom-of-the-funnel content drives conversionsHow to build trust with “scorecards” and results-driven storytellingThe anatomy of a lead magnet that reached over 80,000 peopleKiran’s strategy for repurposing content to maximize ROIHow to build content that speaks directly to customer pain pointsThe framework Thunderclap uses to map content across the funnelText us what you think about this episode!

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