In this episode, we interview Frances Fedoriska, a seasoned content marketer with a diverse background in broadcast news, public relations, and AI-focused marketing. Frances shares her expert framework for maximizing the value of in-person events by transforming them into rich, actionable content opportunities.What you’ll learn in this episode:•A step-by-step process to turn events into five unique pieces of content.•How to identify key themes and buzzwords from trade shows to guide content creation.•Smart strategies to record insights and ideas in real time using tools you already have.•Questions to ask your team during events to uncover hidden content opportunities.•Practical ways to repurpose event content for both organic and paid campaigns.Text us what you think about this episode!

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