In this episode, we interview Evynn McFalls, a marketing executive and scholar specializing in digital humanities and rhetoric.What you'll learn in this episode:Why storytelling is the key to authentic connectionHow to operationalize empathy to scale engagementThe biggest mistake marketers make when crafting messagingWhy there’s no such thing as a "perfect" messageHow to segment audiences effectively and tailor messagingThe power of curiosity in refining content strategyEvynn shares game-changing insights on how brands can connect with their audience by focusing on narrative, empathy, and customer-centricity. Tune in to rethink how you craft and deliver content that truly resonates!Text us what you think about this episode!

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