In this episode we interview Derek E. Weeks, CMO of Katalon. Together, we unpack three fast-paced segments on hooks that stop the scroll, community-powered marketing, and turning one survey into months of pipeline-driving assets.  What you’ll learn in this episode:Craft opening lines that compel the next sentence—and the next.Build a thriving product or interest community with free tools like HubSpot, Slack, and YouTube.Leverage member-generated conversations to outrank algorithm shifts favoring authentic expertise.Repurpose a single industry survey into reports, virtual summits, social clips, and evergreen blogs.Align lean, agile teams around one big idea rather than scattering effort across twenty.Text us what you think about this episode!

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