In this episode, we interview Jordan McMahon, a seasoned content marketer with 14+ years of experience in B2B tech and cybersecurity.What you'll learn in this episode: The essence of brand affinity content and its impact on first impressions. Practical ways to connect your brand with emotions through content. Real-world examples of leveraging pop culture to resonate with audiences. Strategies for pitching affinity content initiatives within your company. How to measure the success of fun, engaging content campaigns.Prepare to rethink how you approach content and unlock the power of emotional connection in marketing.Text us what you think about this episode!

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