Electricity is just the excuse—the real story is people, community, and servant leadership. In this episode of Consulting from the Couch, Josh McGhee from Touchstone Energy unpacks how the cooperative business model prioritizes its members, why servant leadership outperforms top-down control, and how co-ops strike a balance between scale and hometown heart. From Amazon-style “mass personalization” to leadership that responds instead of reacts, we'll explore practical strategies for keeping tech human, building trust through simplicity, and turning community knowledge into a true competitive edge.Run Time: 34 minutes

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