In this episode, we delve into the intriguing world of consumer behavior and explore the phenomenon of impulse buying. We aim to understand the underlying reasons behind why we often succumb to impulsive purchases and how such behavior can have implications for sustainability and the environment.I examine the psychological factors that drive us towards instant gratification, even when it may not align with our long-term goals or values. I unravel the emotional brain's triumph over the logical brain and how dopamine rushes can cloud our judgment, leading us to make impulsive decisions.Learn how to resist temptations so we can all be more sustainable consumers!

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