Increasingly, companies are investing in ESG initiatives (environmental, social, and governance). Partly, it's due to a realization of the impact of climate change and a recognition that something has to change.But promising to make a change and actually making that change are two very different things.What are the practical steps you can take as a company to start developing more sustainable product offerings?Dave McLain, Director of Sustainability at Printpack, shares lessons how his team has helped identify & implement changes to signature products and provides advice for establishing a culture of sustainability within your organization.We discuss:4 P’s of Printpack corporate social responsibilityHow the definition of sustainability differs among customersPrintpack’s process for developing sustainable productsGetting buy-in for sustainability initiativesAdvice for companies considering making changes to product offerings Mentioned during the podcast:Never Split the Difference: Negotiating As If Your Life Depended on It Keep connected with Conquering Chaos at Apple Podcasts, Spotify, or our website.Listening on a desktop & can’t see the links? Just search for Conquering Chaos in your favorite podcast player.

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