Signature stories: the visibility strategy you’re probably overlooking

16/09/2025 26 min Episodio 14
Signature stories: the visibility strategy you’re probably overlooking

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Episode Synopsis


Welcome to episode 14 of the Confidently Visible podcast! In this episode, we’re diving into one of the most powerful - and personal - tools in your visibility strategy: storytelling. If you’ve ever wondered how much to share, feared being “too much,” or struggled to stand out online, this conversation will help you connect the dots between your lived experience and your business brand.Your story isn’t just background noise - it’s the bridge that connects you with your ideal clients, builds trust, and magnetises aligned opportunities. Learn how to uncover and share your most meaningful stories in a way that feels grounded, authentic, and impactful.What you'll learn in this episode:Why your personal stories are your most magnetic visibility toolThe 3 types of stories that create connection and credibilityA simple framework to uncover your signature visibility storiesHow to share with authenticity while keeping healthy boundariesWhere to use storytelling across your brand—from Instagram to media interviewsReal-life examples from Bec’s visibility journey and client winsFind out more about Bec's signature six-week program, The Online Consultant at becsands.com/theonlineconsultantConnect with Bec on Instagram, LinkedIn and Facebook and subscribe to get your free copy of Personal Brand Building for Business to scale your online service-based business using your personal brand at becsands.com/personalbrand.