In this episode of your capacity-building Community Creatives season, Jacqui explores another question from the audience that troubleshoots a typical 'marketing 101' problem of: 'How do you find your audience?'Why is targeted action so important to invest in? Jacqui summarises key steps that businesses and organisations could take in relation to understanding their demographic. She emphasises how tailoring content and outreach to match your audience's behaviours and preferences strengthens your brand alignment through actionable steps.Want to know more about how marketing and communications can better support your business? Stay tuned for more in next week's episode as we promote our #CommunityInFocusMusic by Bensound.com/royalty-free-musicLicense code: U6EWJCDDX8XNCHJ7I’d love to know what you thought about this episode and what content you would like to see next! Reach out to Community Matters Media now. Support the showThank you for your support! Please consider giving to the Channel to support Jacqui in tackling important issues and sharing stories through advocacy, collaboration and lived experience. Make a regular contribution in recognition of continuing the work we do. Community Matters Media (Community Matters Media +) This is Community Matters Media.

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