Send us a textEver wondered why your podcast isn't building the audience connection or business results you expected? The answer might lie not in who you're interviewing, but in how little airtime you're giving yourself.In this perspective-shifting conversation with award-winning podcast strategist Isabella Sanchez Castaneda, we uncover why solo episodes are the secret weapon most business podcasters overlook. Isabella shares her journey from journalism student to podcast powerhouse, explaining how the obsession with guest interviews often undermines your authority-building efforts."They want to fall in love with YOU, not your guests," Isabella emphasizes, pinpointing why so many podcasters struggle to convert listeners to clients. When you consistently prioritize guest voices, you surrender 95% of your airtime, leaving precious little opportunity to develop that crucial "know, like, and trust" factor with your audience.Fear holds many back from speaking alone – fear of judgment, fear of taking up space, fear of having opinions. But as Isabella explains, that very discomfort signals the transformative potential of solo episodes. When listeners hear you confidently sharing expertise without a guest's safety net, they subconsciously elevate your authority. We explore practical approaches to structure solo content, from the simple five-paragraph essay format to strategic content planning that naturally leads to your offers.Whether you're podcast-curious or hundreds of episodes deep in a guest-focused show, this conversation provides the mindset shift and tactical approach to make your voice the centrepiece of your podcasting strategy. Ready to step from the shadows of your guests into the spotlight of thought leadership? This episode is your roadmap.Connect with Isabella:Websitehttps://www.isamediainc.com/Podcast:https://www.isamediainc.com/visible-with-isa-media-incSocials:LinkedInhttps://www.linkedin.com/in/isabella-sanchez-casta%C3%B1eda-818b38120/Instagramhttps://www.instagram.com/isamediainc/YouTubehttps://www.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

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