In this episode of Commerce Today, host Joshua Warren dives into the concept that being overly data-driven can backfire for e-commerce businesses. He argues that focusing on too many metrics can lead to chaos and ineffective decision-making. Instead, Joshua advocates for identifying one 'hero metric' for each stage of the customer journey and using that as a primary focus. He provides practical advice and specific KPIs to track for different stages like interest, engagement, evaluation, purchase, retain, and advocate. This episode offers valuable insights to help you streamline your analytics and make more impactful decisions to grow your e-commerce business. Reach out to Joshua on LinkedIn for detailed instructions and formulas mentioned in this episode.

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