Jason Young transitioned from seminary to e-commerce through a passion for technology and community service.His agency, Ballistic, focuses on the firearms industry, which presents unique challenges and opportunities.The firearms e-commerce space is often overlooked by mainstream tech companies due to perceived risks.Building relationships is crucial in the firearms industry, where trust and loyalty are paramount.Personalization in e-commerce is becoming increasingly important, especially in sensitive markets like firearms.Merchants need to navigate the complexities of compliance and regulations in the firearms industry.Owning the platform allows businesses to pivot quickly in response to market changes.The industry is experiencing a golden era of e-commerce with more options than ever before.Trade shows are vital for relationship building rather than just closing deals.The future of e-commerce will focus on personalized experiences while respecting customer privacy.

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