In this episode of Comfort Walk and Talk by The Comfort Co, hosts Jeff, Allanah, and Ben welcome special guests Adam and Julia from Beck Shoes, along with Liam Burke, who is leading the Comfort Co. business in the USA. The discussion revolves around the similarities between their businesses and the importance of building personal connections in the industry. The hosts emphasize the significance of focusing on team dynamics and effective communication as they navigate the growth of their retail business. Join us for an insightful conversation about transforming lives through comfortable footwear and the stories that drive these brands forward.Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/ Follow The Comfort Co: https://www.thecomfortco.com.au/https://www.instagram.com/the.comfortcohttps://www.facebook.com/TheComfortCoOfficialhttps://www.youtube.com/@TheComfortCo.FootwearTimestamps:[00:00:00] Intro.[00:02:34] Five generations of family business.[00:06:50] Decision-making autonomy in management.[00:07:14] Empowering decision-making in stores.[00:11:01] Growth opportunities in business.[00:15:12] Next generation's opportunities in business.[00:19:10] Retailer camaraderie and consumer experience.[00:20:08] Customer experience and heritage.[00:23:31] Retail relationships and consumer respect.[00:27:15] Comfort shoes for younger customers.[00:30:00] Younger generation's health awareness.[00:34:09] 80-20 rule in product management.[00:39:40] Transition to digital marketing.[00:40:12] Grassroots marketing strategies.[00:44:08] Unconventional marketing strategies.[00:49:04] Staff training for shoe recommendations.[00:52:31] Internal expansion opportunities.[00:54:39] Premium retail experience evolution.[00:59:23] People first culture in business.[01:00:34] Leadership and company culture shift.[01:04:24] Upcoming podcast launch.

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