Media's Evolving Roles

Comcast Spotlight Take Five
27/05/2010 4 min

Listen "Media's Evolving Roles"

Descargar episodio Ver en sitio original

Episode Synopsis

Advancements are allowing traditional media platforms to carve out new and expanded roles in the marketing mix. Watch this brief video to hear from Manish Bhatia, formerly of Nielsen, share his take on these trends. You will also hear from Greg O'Brien, Regional VP for Comcast Spotlight, about recent trials of "Video Circulars on Demand," which transformed retail store newspaper inserts into VOD content this past holiday season.

More episodes of the podcast Comcast Spotlight Take Five

A Look at Video’s Audience-Based Future - Webcast 26/10/2016
Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement - Webcast 25/05/2016
Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement - Webcast Preview 10/05/2016
16 Questions Facing Media Pros in 2016 - Webcast 16/03/2016
16 Questions Facing Media Pros in 2016 - Webcast Preview 01/03/2016
Automating and Optimizing Local TV Planning: Can We Bring the Best of Digital Planning to TV? - Webcast 04/11/2015
Automating and Optimizing Local TV Planning: Can We Bring the Best of Digital Planning to TV? - Webcast Preview 20/10/2015
Advertiser Success Stories: Multi-Screen Campaigns that Produce Results - Webcast 03/06/2015
Advertiser Success Stories: Multi-Screen Campaigns that Produce Results - Webcast Preview 25/05/2015
Impressions vs GRPs: Is CPM the New Currency for Buying Local TV? - Webcast 02/04/2015
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA