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Listen "What's Wrong With Demos for SaaS?"
Episode Synopsis
What's the problem with relying exclusively on walkthrough demonstrations of features for Software-as-a-Service? Cold Star Tech illuminates the number one SaaS demo sales-killer observed over the past decade.
Then we look back at the mature SaaS VAR industry and what happened to it in the cataclysmic years of 2009-11 following the 2008 economic meltdown. Lessons from that period are applicable to today's Internet Marketing-driven SaaS field as it matures.
Then we look back at the mature SaaS VAR industry and what happened to it in the cataclysmic years of 2009-11 following the 2008 economic meltdown. Lessons from that period are applicable to today's Internet Marketing-driven SaaS field as it matures.
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