Honda Created a Civic for Very Light Jets: How High Will it Fly?

05/12/2018 21 min Episodio 83
Honda Created a Civic for Very Light Jets: How High Will it Fly?

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Episode Synopsis

After thirty years of research and development, the HondaJet is now the top selling jet in the very light jet segment of the market. Harvard Business School professor Gary Pisano discusses how Honda Aircraft Corporation CEO Michimasa Fujino brings the jet to life, and must now decide on ways to grow the business.