Pump.fun has made a massive comeback, going from near collapse to over $19 million in weekly creator fees and a $3.1 billion market cap for the Pump token. The turnaround is powered by Project Ascend, a new fee model that boosted revenue and led to an aggressive buyback program, with 98% of platform earnings used to repurchase tokens.This video breaks down how Pump.fun’s updated model is driving value to the Pump token, the role of livestreaming in its resurgence, and the major risks it now faces—including lawsuits, security issues, and regulatory pressure.

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