Does being the first to market give you a competitive edge? Is first-mover advantage still the harbinger of success that economic theory suggests? When does being the first mean you might end up finishing last?

In this week’s podcast we discuss first-mover advantage. Now that Amazon have suspended their drone delivery service, will it be easier for others to succeed? We present some of the most significant inventions in recent history and assess how pivotal first-mover advantage was to their success. We evaluate the economic principles of first-mover advantage and Peter unleashes another of his eponymous typologies with the “Coghill Taxonomy of Failure”. Finally, we ask which market is ripe for disruption and Nick announces a novel plan for his own market raid.

A few things we mentioned in this podcast:


- Amazon's Drone Deliveries in Doubt https://www.telegraph.co.uk/technology/2021/08/03/amazons-drone-deliveries-doubt-cambridge-cutbacks/
- The Slow Collapse of Amazon’s Drone Delivery Dream https://www.wired.co.uk/article/amazon-drone-delivery-prime-air
- The Half-Truth of First-Mover Advantage https://hbr.org/2005/04/the-half-truth-of-first-mover-advantage

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