ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Who are the People You Serve? Developing a Marketing Plan"
Episode Synopsis
One of the key elements in developing a marketing plan is identifying the people your business serves and using that to craft your content and marketing plan. Previously, we identified the problems that you solve and we looked at the different ways to identify the problem, or pain points, of your customers. What motivates them […]
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