ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "S5 E8: When Images Don’t Reflect Patients"
Episode Synopsis
Two recent PMCPA cases (0273 & 3882) highlight a surprisingly simple point: using images that don’t reflect real patients doesn’t automatically mean a breach. We unpack what the rulings tell us about context, accuracy and visual representation in pharma comms - and why it matters for your next campaign. Images can be seen here.
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