Send us a textThis week, we’re examining three of the most controversial ads we’ve ever encountered. We’ll analyze why they missed the mark, the backlash they sparked, and what important lessons marketers can draw from each one. From tone-deaf messaging to campaigns that completely misunderstood their audience, these ads prove how quickly things can go wrong when brands don’t read the room.Gin SonicThe Gin Sonic (soda + tonic = “sonic”) has been popular in Japan for years, but only began to find a footing in the United States in the late 2010s. Now, many bartenders around the U.S. are making the light, refreshing cocktail in their bars, helping to spread its charms to drinkers more accustomed to Vodka Tonics and G&Ts.Ingredients:1.5 ounces gin (such as Roku)2.25 ounces club soda2.25 ounces tonic waterGarnish: yuzu twistDirections:Fill a highball glass with ice, then add the gin, club soda and tonic.Garnish with a yuzu twist.Recipe Credit: https://www.liquor.com/recipes/gin-sonic/ 

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