Send us a textCocktail: Apples & PearsIn this episode, we explore the fundamentals of Inbound Marketing and offer actionable tips to improve your current marketing strategy. We'll cover the essential concepts and walk through the basics, enabling you to shift from cold calling to nurturing leads. Our hosts, Rich and Catelin, are seasoned marketing experts with years of experience, so you can be prepared for actionable insights.RecipeApples & Pears is a fall cocktail crafted by Charlotte Voisey. It combines apple-flavored vodka, pear, lime, Angostura bitters and hard cider with homemade vanilla-nutmeg syrup. For a fresh twist, try juicing your own pear or opting for a high-quality bottled variety. The hard cider can be customized to your preference, though apple- or pear-based options align best with the drink's theme. Ingredients5 oz. apple-flavored vodka5 oz. pear juice3/4 oz. vanilla-nutmeg syrup*1/2 oz. lime juice, freshly squeezed5 dashes Angostura bittersHard cider, to top (approximately 1 oz.)Garnish: apple sliceGarnish: nutmeg, freshly gratedDirections:Add the vodka, pear juice, vanilla-nutmeg syrup, lime juice and bitters into a shaker with ice and shake until well-chilled.Strain into a double Old Fashioned glass over fresh ice.Top with the hard cider.Garnish with an apple slice and a sprinkle of freshly grated nutmeg.*Vanilla-nutmeg syrup: Combine 2 cups sugar, 2 teaspoons ground nutmeg, 6 vanilla beans (cut in half lengthwise) and 2 cups water in a small saucepan and cook over low heat, stirring until sugar is fully dissolved. Let the syrup cool completely and strain into a closed container. Store in the refrigerator.Recipe credit: liquor.comCheck out our Free Inbound Webinar: https://explore.antidote71.com/inbound-webinar-recording

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