In this episode, Shandon sits down (on video too!) with Deirdre Maloney, founder of Make Momentum, Inc. and author of The Mission Myth and other acclaimed works, to talk about what truly drives results in business and nonprofit leadership.Together, they unpack the myths that hold organizations back, the clarity that comes from a solid strategic plan, and how to move from lofty mission statements to measurable impact.With stories from the field, practical insights, and plenty of laughs along the way, this conversation reminds leaders that momentum doesn’t happen by accident—it’s built through alignment, accountability, and a plan that actually works.Takeaways:Strategy isn’t fluff — it’s how you stay ahead of changePassion drives success, but discipline keeps it on trackFocused teams outperform distracted onesLearn more about Deirdre and her work at MakeMomentum.com.Want to connect with Shandon? Connect on ⁠LinkedIn⁠Follow ABC San Diego on ⁠Instagram⁠, ⁠X⁠, Facebook⁠, LinkedIn⁠⁠For a guest feature: Submit Here!Interested in becoming a member of ABC San Diego? ⁠⁠Membership - ABC San Diego⁠⁠ 

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