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Listen "Season 5. Episode 18: Customer Portfolio Management : Ruth Stevens President, eMarketing Strategy"
Episode Synopsis
In this episode of CMO Insights, Jeff Pedowitz sits down with Ruth Stevens, President of eMarketing Strategy.
Ruth talks about:
Teaching a course about using data to manage the customer base of a firm like a financial asset
The trend of more conservative buying behavior in B2B marketing
Executing account-based marketing within sales and marketing environments
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ruth talks about:
Teaching a course about using data to manage the customer base of a firm like a financial asset
The trend of more conservative buying behavior in B2B marketing
Executing account-based marketing within sales and marketing environments
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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