Season 4. Episode 5: Rise of the Chief Marketing Technologist : John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo

CMO Insights
22/09/2020 18 min Temporada 4 Episodio 5
Season 4. Episode 5: Rise of the Chief Marketing Technologist : John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo

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Episode Synopsis

In this episode of CMO Insights, Jeff Pedowitz sits down with John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo.
John talks about:

The definition and scope of a Chief Marketing Technologist’s role

Personalization and the ability to dynamically deliver relevant content to specific customers

The challenges associated with aligning Sales and Marketing and how technology can help


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices

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