CMO Confidential

CMO Confidential

Por: Mike Linton // I Hear Everything Podcast Network

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
136 episodios disponibles

Latest episodes of the podcast CMO Confidential

Mostrando página 3 de 7

McKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers | Part 1 24/12/2024
Adam Brotman and Andy Sack | Forum 3 | It's a Bird! It's a Plane! Holy Shit, It's AI! Part 2 17/12/2024
Adam Brotman and Andy Sack | Forum 3| It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1 09/12/2024
Jon Davids | CEO, Influicity | The Synthetic Influencer - Should Brands Do It Themselves? | 03/12/2024
Jim Stengel | Former P&G CMO |A Top Marketer Riffs on What It Takes to be a Successful CMO 26/11/2024
Chris Andrew | CEO Scrunch AI | Is Your New Best Customer an AI BOT - Welcome to the New Frontier 19/11/2024
Tom Stein | Chairman, Stein IAS | The Inherent B2B Marketing Problem & What to Do About It 12/11/2024
Jason Radisson | New CMOs at the Inflection Point – Tips for the Hard Situations | CMO Confidential 04/11/2024
Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential 29/10/2024
Joyce Kim | Report From the Front Lines of Cybersecurity & What It Means for Marketers | Zscaler 22/10/2024
The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm 15/10/2024
Scott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO Confidential 08/10/2024
Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO Network 01/10/2024
Matt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO Confidential 24/09/2024
Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective 17/09/2024
Kim Whitler | A Marketing Potpourri - CMO Stages, Activism Research and Name Image & Likeness(NIL) 10/09/2024
Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV 27/08/2024
Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It 20/08/2024
Kate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the Marketplace 13/08/2024
How to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO Confidential 06/08/2024
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