As of 2013 car sharing has over a million participants in North America, says Susan Shaheen, Co-Director of the Transportation Sustainability Research Center at UC Berkeley. Are car sharing and ride sharing finally going mainstream? Panelists cite benefits such as reduced congestion and emissions. Certain car sharing startups like Lyft even give members the chance to earn some income on a car that might otherwise be sitting idle, says Kristin Sverchek, Head of Public Policy at Lyft and Zimride. To Sunil Paul, CEO of Sidecar, safety and trust are key to the ride sharing model, with 71% of Sidecar users claiming they feel safer using Sidecar than a cab. But hurdles are everywhere for this new business model and Rick Hutchinson, CEO of City Car Share, points out that innovative ideas are often hindered by slow moving insurance regulations and public policy. A conversation on the new mobility society. This program was recorded in front of a live audience at The Commonwealth Club of California on March 5, 2013
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