The 89 Percent Project is a year-long global journalistic effort to explore a pivotal but little-known fact about climate change: The overwhelming majority of the world’s people want their governments to take stronger action. The project launches on April 20, 2025, with a week of focused coverage by journalists and newsrooms worldwide coinciding with Earth Day. A second week of focused coverage will come in October, before Brazil's COP30 UN climate summit.The idea of The 89 Percent Project arose from a slew of recent scientific studies finding that the overwhelming majority of the world’s people — between 80 and 89% — want stronger climate action. This overwhelming global majority of people, however, does not realize that they are a majority; most think their fellow citizens don’t agree.

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