Ep. 08 - The customer journey mapping debate: Smart strategy or pointless exercise?

29/05/2025 22 min Temporada 1 Episodio 8

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Episode Synopsis

Is customer journey mapping a smart strategic move—or just another box to check? In this episode, we debate whether mapping the customer journey really drives results or if it’s become an overhyped exercise. Plus, how to tell when it's worth the effort (and when it’s not).Don’t forget to subscribe, tune in, and ⁠submit topics⁠ you want to hear us talk about on our show. 

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