Listen "Ep. 08 - The customer journey mapping debate: Smart strategy or pointless exercise?"
Episode Synopsis
Is customer journey mapping a smart strategic move—or just another box to check? In this episode, we debate whether mapping the customer journey really drives results or if it’s become an overhyped exercise. Plus, how to tell when it's worth the effort (and when it’s not).Don’t forget to subscribe, tune in, and submit topics you want to hear us talk about on our show.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.