In this episode, the hosts discuss the failures of Google Ads in the previous year, particularly focusing on the implementation of AI and its impact on e-commerce. They explore the reactionary nature of Google's AI push, the challenges posed by AI overviews, and the lack of adoption of new features like virtual try-ons and 3D visualization.takeawaysGoogle Ads faced significant challenges last year due to AI implementation failures.The focus on AI by Google felt more reactionary than innovative.AI overviews are negatively impacting ad visibility and effectiveness.There is a lack of practical application and data on new features introduced by Google.Virtual try-ons and 3D visualization have not gained traction in the market.Marketers need to experiment with new features despite initial friction.The potential for 3D try-ons presents a unique opportunity for early adopters.Google's long-term mindset may lead to future improvements in their AI offerings.The upcoming Google Marketing Live could bring new insights and updates.Marketers should document their experiences with new features to inform future strategies.

Ver todos los episodios