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Listen "Product-Led Content: Masooma Memon"
Episode Synopsis
Join guest speaker Masooma Memon for a webinar on how to craft product-led content.
Here are our biggest takeaways from Masooma’s talk:
Educate your readers.If you don't, no one will.
Be reader-centric. Don’t sell, educate.
Problem and solution flywheel. Call out the reader’s problem then provide a solution.
Avoid feature bloating. Depth over breadth. Go deep on a feature versus covering all of them at the surface.
Links to additional resources & slides: https://www.clearscope.io/webinars/product-led-content-masooma-memon
About Masooma Memon:
Masooma Memon is an accomplished freelance content marketer who specializes in working with B2B SaaS brands. Her client roster includes industry giants such as Vimeo, Shopify, GatherContent, and CoSchedule. Masooma's expertise lies in crafting, refreshing, and repurposing long-form educational top-of-funnel (TOFU) content as well as product-led content that resonates with target audiences and drives results.
Masooma was listed among Semrush's Top 100 Content Marketing Influencers in 2022. Her marketing newsletter, The Content Workshop, has been featured in Forbes' list of must-read marketing newsletters.
Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.
Follow us on:
YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1
Twitter 👉 https://twitter.com/clearscope
LinkedIn 👉 https://www.linkedin.com/company/clearscopeio
Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
Here are our biggest takeaways from Masooma’s talk:
Educate your readers.If you don't, no one will.
Be reader-centric. Don’t sell, educate.
Problem and solution flywheel. Call out the reader’s problem then provide a solution.
Avoid feature bloating. Depth over breadth. Go deep on a feature versus covering all of them at the surface.
Links to additional resources & slides: https://www.clearscope.io/webinars/product-led-content-masooma-memon
About Masooma Memon:
Masooma Memon is an accomplished freelance content marketer who specializes in working with B2B SaaS brands. Her client roster includes industry giants such as Vimeo, Shopify, GatherContent, and CoSchedule. Masooma's expertise lies in crafting, refreshing, and repurposing long-form educational top-of-funnel (TOFU) content as well as product-led content that resonates with target audiences and drives results.
Masooma was listed among Semrush's Top 100 Content Marketing Influencers in 2022. Her marketing newsletter, The Content Workshop, has been featured in Forbes' list of must-read marketing newsletters.
Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.
Follow us on:
YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1
Twitter 👉 https://twitter.com/clearscope
LinkedIn 👉 https://www.linkedin.com/company/clearscopeio
Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
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