Circle of Fellows #45: Consumer Activism

19/05/2019 1h 0min

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Episode Synopsis

In May’s Circle of Fellows panel, four IABC Fellows explore the steps organizations need to take to mitigate the risk of reputational crises and address the challenges of consumer activism in highly politicized environments by listening to your customers, understanding their concerns and shaping communication to build trust, clarify and dispel myths.Continue Reading →
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