After working as an executive at companies such as PepsiCo and Old Navy, Philip now works as a creative entrepreneur and shares his business expertise with over 290,000 YouTube subscribers. In this episode of Circle Live, Philip joins hosts Sam Z. and Sarah G. to share how entrepreneurs and businesses of all sizes can grow their following and client base by creating smarter, more effective, and refreshingly human lead magnets. Conversation highlights: 00:00 Intro05:33 First steps to a lead magnet07:06 Best performing lead magnets08:06 Measuring conversions09:30 Reusing content11:20 Not doubling up efforts13:44 Finding your customer avatar16:56 Automation20:11 Keeping content fresh24:32 Philip's career journey31:43 Balancing content creation with client work33:35 YouTube conversions workflow34:28 Lead magnets in Squarespace35:15 Content pillars and topics38:27 Closing clients on ZoomIf you use a podcast player (like Overcast), use this link to subscribe to Circle Live: https://feeds.buzzsprout.com/2299108.rssAlready a Circle member? Check out the events calendar to see what’s coming soon! ➡️➡️➡️ https://forum.squarespace.com/eventsTo learn more about Circle, check out some resources below: Circle overview: https://www.squarespace.com/circle Getting started with Circle: https://support.squarespace.com/hc/en-us/articles/218890098 Circle member benefits: https://support.squarespace.com/hc/en-us/articles/218890098#toc-circle-member-benefits Circle blog: https://pros.squarespace.com/

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